Shopify Analytics & Tracking (GA4 + Meta + GTM)
Accurate E-commerce Tracking & Attribution
About This Gig
I set up precise e-commerce tracking on your Shopify store using Google Analytics 4, Meta (Facebook) Pixel with Conversions API, and Google Tag Manager. From purchase events to add-to-cart, view-item, and custom audience events — I ensure your ad spend is backed by accurate attribution data.
What You'll Get
GA4 e-commerce event tracking (full funnel)
Meta Pixel + Conversions API (server-side)
Google Tag Manager container setup
Custom event tracking (scroll, clicks, video)
Enhanced conversions for Google Ads
Data layer configuration & debugging
Technologies & Skills
Frequently Asked Questions
Do you set up server-side tracking?
Yes — I implement server-side tracking via Meta Conversions API and Google server-side GTM for more accurate attribution in a cookieless world.
Can you fix my broken tracking?
Absolutely. I audit existing setups, identify gaps and duplications, and fix them to ensure clean, accurate data.
What events do you track?
Full e-commerce funnel: page_view, view_item, add_to_cart, begin_checkout, add_payment_info, purchase — plus custom events for your specific needs.
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